Video Rhetorics

Video Rhetorics : Televised Advertising in American Politics

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Product details

  • Mixed media product
  • Baltimore, United States
  • English
  • 0252023455
  • 9780252023453

Table of contents

Political spots as paradigms of American politics -- How political advertisin uses popular genres -- How popular genres become public styles of political aesthetics for American politics -- How musics and moving images deliver arguments in political advertisements on television -- How musics in elector spots on television communicate feelings of political leadership -- How genr and musics orchestrate campaign spots -- How myths and musics in campaign sp orchestrate elections and politics in America.
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