Video Communication : Structuring Content for Maximum Programme Effectiveness
This book should be of interest to courses in designing and producing video programs, TV/video production; electronic field production; TV/video production principles and instructional video or message design found in education departments.
- Paperback | 425 pages
- 184.15 x 234.95 x 19.05mm | 725.74g
- 01 Nov 1990
- Cengage Learning, Inc
- Wadsworth Publishing Co Inc
- Belmont, CA, United States
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22 Mar 2016
Table of contents
Part One: Setting the stage. Theorectical perspectives. The production process. Consciousness. Part Two: Planning the project. Choosing video. Video as a communication tool. Planning the project. Part Three: Designing program content. The audience. Developing program content. Content organization. Part Four: Making it work. Persuasion. Storytelling. Part Five: Making it good. Audio production values. Video production values. Postproduction values. Part Six: Doing it right. Ethics, integrity, initiative. Summation. Index.