Excerpt from The Victorian Keepsake
More than a hundred years ago, the first annual appeared in England. To Rudolf Ackerman, London publisher, is attributed the idea, though Black, a contemporary of Acker man, is given credit by one English reviewer for issuing the first of these gift-books for the Christmas trade.
The annuals flourished in England in the Eighteen-twenties and Eighteen-thirties, and all bore sentimental titles. The forget-me-not, The Amulet, The Bijou, The Amaranth, The Literary Souvenir, The Keepsake these were some of the names chosen by the publishers.
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