Value Propositioning

Value Propositioning : Book One -- Perception and Misperception in Decision Making

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"Value Propositioning" addresses the ways in which business decisions are actually made. Rather than providing--as so many business books do--analytical procedures for making optimal decisions, it focuses on what really happens, how it really happens, and why it really happens. By giving us a glimpse inside the minds of the people responsible for making decisions, author Rick Dove shows us how we can obtain favorable responses to our value propositions.
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Product details

  • Paperback | 116 pages
  • 152 x 222 x 12mm | 199.58g
  • Tucson, United States
  • English
  • 1587363895
  • 9781587363894
  • 2,001,826