Value Creation and Sport Management

Value Creation and Sport Management

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Description

The sports business has become one of the fastest growing industries in recent years. This book presents a new conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations.show more

Product details

  • Undefined | 284 pages
  • CAMBRIDGE UNIVERSITY PRESS
  • United States
  • English
  • 113992138X
  • 9781139921381

Review quote

Professional sport is big business. Yet, as illustrated by the problems in boxing, cycling, yacht racing (the America s Cup in particular), and motor racing, it is a business in urgent need of better management. By focusing on the processes of value creation, Gomez, Kase and Urrutia offer an approach to sports management that reconciles sporting performance with economic performance. The case studies, especially of Real Madrid and FC Barcelona, offer striking insights into the role of strategy in the management of professional sports organizations. Robert Grant, Full Professor of Strategic Management and holder of the ENI Chair of Strategic Management in the Energy Sector at Bocconi University, Italyshow more