User-centred Graphic Design

User-centred Graphic Design : Mass Communication and Social Change

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This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that can be achieved through good communication design. The book also discusses a user-centred approach to Design, Including Notions Of Social Marketing, Design Methods And different information-gathering techniques.; The book closes with a discussion of a new professional profile for the graphic designer which reflects the complex cultural, psychological and often political issues that in turn affect, construct and contextualize our daily communications.
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Product details

  • Paperback | 147 pages
  • 166.12 x 253.49 x 8.13mm | 317.51g
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • Illustrations, port.
  • 0748406727
  • 9780748406722

Table of contents

Part 1 Mapping the terrain: visual communication design - a working profile; discipline and interdiscipline; the audience; the designer; design, meaning, order and freedom; summary. Part 2 Design methods: the Quantifiable And The Human Dimension; The Insufficiency Of Semiotics; some markers in the field; the visualization of strategies; sorting requirements; the question of validity in data collection, Zoe Strickler. Part 3 Targeting communications: creating a background; profile of
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About Jorge Frascara

Frascara; Jorge University of Alberta, Edmonton, Canada,Meurer; B ,vanToorn; J ,Winkler; D ,
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