User-centred Graphic Design : Mass Communication and Social Change
This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that can be achieved through good communication design. The book also discusses a user-centred approach to Design, Including Notions Of Social Marketing, Design Methods And different information-gathering techniques.; The book closes with a discussion of a new professional profile for the graphic designer which reflects the complex cultural, psychological and often political issues that in turn affect, construct and contextualize our daily communications.
- Paperback | 147 pages
- 166.12 x 253.49 x 8.13mm | 317.51g
- 08 May 1997
- Taylor & Francis Ltd
- London, United Kingdom
- Illustrations, port.
Table of contents
Part 1 Mapping the terrain: visual communication design - a working profile; discipline and interdiscipline; the audience; the designer; design, meaning, order and freedom; summary. Part 2 Design methods: the Quantifiable And The Human Dimension; The Insufficiency Of Semiotics; some markers in the field; the visualization of strategies; sorting requirements; the question of validity in data collection, Zoe Strickler. Part 3 Targeting communications: creating a background; profile of
About Jorge Frascara
Frascara; Jorge University of Alberta, Edmonton, Canada,Meurer; B ,vanToorn; J ,Winkler; D ,