Understanding and Designing Marketing Research
Looks at the varied and sometimes complicated array of techniques which is known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission and use research in business.
- Paperback | 288 pages
- 156 x 234mm | 373g
- 01 Oct 1992
- Elsevier Science Publishing Co Inc
- Academic Press Inc
- San Diego, United States