Understanding and Designing Marketing Research

Understanding and Designing Marketing Research

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Looks at the varied and sometimes complicated array of techniques which is known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission and use research in business.
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Product details

  • Paperback | 288 pages
  • 156 x 234mm | 373g
  • Academic Press Inc
  • San Diego, United States
  • English
  • appendix
  • 0127392211
  • 9780127392219

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