Uncovering Fashion

Uncovering Fashion : Fashion Communications Across the Media

3.83 (6 ratings by Goodreads)
By (author)  , Introduction by 

Free delivery worldwide

Available. Expected delivery to the United States in 10-15 business days.

Not ordering to the United States? Click here.


The dynamics of fashion depends on visuals: when we see something we like, we respond to its color, line, form, and eye-appeal. In that sense, fashion communicates itself-without words, without added graphics. But the world of fashion demands much more than the mere presence of garments and accessories and footwear. It involves a wide range of communications, including words-printed, spoken, and electronically transmitted. Those words may serve alone, or they may be paired with images and designs that enhance and illustrate their meaning. This text takes a systematic approach to uncovering fashion to reveal the industry's underlying network of communications. The term "fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from the names of colors at the dye factory, to the latest runway reviews posted on fashion Web sites. Focusing on four key areas-manufacturing; business; sales and advertising; and representation in the media-Wolbers uses a who-what-wherewhen- why approach.
As Professor Horacek so eloquently states in her Foreword, "this book is truly a must for fashion programs anywhere or for anyone who seeks to develop and hone their communication skills." Features -- Specific assignments and exercises designed for both inside and outside the classroom to help students master the unique language of fashion -- Profiles of various forms of fashion communications related to the content of each chapter -- Tips and guidelines for efficient research and information presentations -- Personal Profiles in each chapter support material in text -- Additional assignments and projects, along with samples of grading rubrics to assist instructors -- Instructor's Guide contains tips on how to use the text in a variety of different courses, including fashion journalism, business communication, or other fashion courses -- PowerPoint presentation available
show more

Product details

  • Paperback | 320 pages
  • 187 x 235 x 20.32mm | 570g
  • Fairchild Books
  • London, United Kingdom
  • English
  • 8 pp colour section
  • 156367615X
  • 9781563676154
  • 1,156,936

Table of contents

Contents: Fashion Communications-A Layered Look Fashion Information from the Inside Out Understanding Raw Materials Laboring for Fashion: Influences from the Industry The Business End Details, Details Becoming Fashion Out There for All to See Representation in the Popular Media The Big C: Creativity Evolution of the Fashion Magazine Dynamic Wording-The Art of Describing Fashion Visuals That Speak "With This Page (Ad, Script, or Whatever!), I Thee Wed"
show more

About Marian Frances Wolbers

Marian Frances Wolbers is an instructor at Albright College.
show more

Rating details

6 ratings
3.83 out of 5 stars
5 17% (1)
4 50% (3)
3 33% (2)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X