Uncommon Sense

Uncommon Sense : Investment Wisdom Since the Stock Market's Dawn

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Question everything ? and become a better investor in the process
Uncommon Sense takes readers on a four-century journey; from the dawn of public share ownership (in 1602) right up to today. But this is not simply a history book. It's a book for serious investors. Along the way it reveals the fascinating stories, the market characters and the important financial developments that have sculpted the thinking behind the value investor's craft. Blended throughout the narrative Kemp delivers an array of interesting anecdotes and rock solid logic regarding what works when investing in the stock market, what doesn't, and why.
Early in the 20th Century, Charles Dow remarked of Wall Street Operators that 'the more they actually know, the less confident they become.' Continuing in the tradition of that simple, elegant statement, this enlightening and entertaining book will have you thinking, acting and succeeding on your own in your investment endeavours.

Learn to question conventional wisdom at every turn and develop a healthy skepticism as you plan your own investment strategies

Develop a rich understanding of the stock valuation process

Discover the methods that have been used by successful investors from the dawn of the modern stock market (in 1602) right up to today

Learn how to interact simply and successfully with markets that are vastly complex and largely inexplicable

Uncommon Sense will have you questioning and doubting much that's stated about stock market investing, then developing your own winning strategy based on reason and understanding.
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Product details

  • Paperback | 380 pages
  • 152 x 227 x 19mm | 534g
  • Wrightbooks
  • Milton, QLD, Australia
  • English
  • 0730324249
  • 9780730324249
  • 8,709

Back cover copy

'Serious investors will find this book nearly impossible to put down.' ROBERT P. MILES author of The Warren Buffett CEO 'There are many outstanding Australian value investors. Michael Kemp is one of the best.' ROBERT P. MILES, author of The Warren Buffett CEO 'This book will ensure that you'll never look at charting, market timing or stock valuation the same way again.' SCOTT PAPE, author of The Barefoot Investor 'Michael Kemp is one of Australia's most talented and insightful investment authors.' TONY FEATHERSTONE, former managing editor of BRW and Shares magazines

Demystify the complex world of investments and make your own investment calls.

Author Michael Kemp takes readers on a journey through four centuries of the stock market. He explores how the world's greatest investors have achieved their success and demonstrates a set of reasoned investment principles that will allow you to successfully interact with the market.

This must-have guide to savvy investing helps you discover how to: interact with the stock market in an informed way challenge the word of so-called investment experts learn from the great investors of the past perform your own stock valuations develop the knowledge and skill to make your own investment calls.

Uncommon Sense offers a logical approach to the complex investment marketplace and empowers investors to create their own investment strategies.
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Table of contents

Foreword ix
About the author xi

Acknowledgements xiii

Part I: The limits of reason 1

0.9 Start thinking for yourself 3

1. The Pied Piper 9

2. The art of prediction 21

3. Why economics will never be a science 29

4. Forecasting the stock market 35

5. Does the stock market forecast the economy? 49

6. Can charts predict? 55

7. Market timing 65

8. Are computers the answer? 85

9. The efficient market hypothesis 97

10. Trader or investor? 107

11. Realistic expectations of returns 119

Part II: Stock screens and value metrics 125

12. Where to start: stock screen or triad of analysis? 127

13. Don't accept the PE ratio at face value 135

14. Earnings growth isn't always a good thing 145

15. Why do price to book ratios vary? 153

16. Selecting stocks by dividend yield 159

Part III: The genesis of stock valuation 167

17. It all started in Europe 169

18. Time to cross the Atlantic 185

19. The adoption of financial reporting 199

20. The modern era 209

Part IV: `Calculating' value 215

21. Intrinsic value and market price 217

22. Earnings and earnings growth 231

23. The discount rate 245

24. The formulae 265

Part V: Beating the stock market 277

25. The Durant-Dort Carriage Company 279

26. Searching for numeric constants 283

27. The human constant 291

28. Coin-flipping orang-utans (my first trips to Omaha) 297

Appendix A: Why book value differs from economic value 309

Appendix B: Debt analysis 311

Glossary 317

References 321

Bibliography 331

Index 337
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About Michael Kemp

MICHAEL KEMP has worked as a corporate financier in Australia and overseas. He is the author of Creating Real Wealth.
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Rating details

13 ratings
4 out of 5 stars
5 46% (6)
4 15% (2)
3 31% (4)
2 8% (1)
1 0% (0)
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