The Unbounded Mind

The Unbounded Mind : Breaking the Chains of Traditional Business Thinking

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Global markets, the service economy, Japanese competition, increased consumer sophistication - the world of business is as fast-moving as ever, but as this controversial study claims, many traditional strategies have either simply failed to keep pace or lost their sense of direction. The only way forward is change. Weaving together insights gleaned from philosophy, psychology, economics and management science, and analyzing such examples as the decline of the US auto industry, the Bhopal disaster and the scare at Three Mile Island, the authors reveal that simplification is a thing of the past, and that varying perspectives, multiple realities, and openness to multiple solutions are the key to modern business thinking and decision-making.show more

Product details

  • Hardback | 224 pages
  • 154.94 x 236.22 x 22.86mm | 476.27g
  • Oxford University Press Inc
  • New York, United States
  • English
  • line figures
  • 0195077830
  • 9780195077834

About Ian I. Mitroff

About the Authors: Ian I. Mitroff is Harold Quinton Distinguished Professor of Business Policy and Director, USC Center for Crisis Management, Graduate School of Business, at the University of Southern California. Harold A. Linstone is University Professor Emeritus of Systems Science at Portland State University, and editor-in-chief of the journal Technological Forecasting and Social Change.show more

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