The Unauthorized Guide to Doing Business the Richard Branson Way

The Unauthorized Guide to Doing Business the Richard Branson Way : 10 Secrets of the World's Greatest Brand Builder

3.75 (190 ratings by Goodreads)
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Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you 2. Do the hippy, hippy shake 3. Haggle: everything's negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Don't lead sheep, herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touch Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green .
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Product details

  • Paperback | 176 pages
  • 136 x 214 x 14mm | 181.44g
  • Capstone Publishing Ltd
  • Oxford, United Kingdom
  • English
  • Revised
  • 3rd Revised edition
  • 085708061X
  • 9780857080615
  • 35,919

Table of contents

Acknowledgements. Richard Branson Revisited... The Life and Times of Richard Branson. One: Pick on Someone Bigger Than You. Two: Do the Hippy, Hippy Shake. Three: Haggle: Everything's Negotiable. Four: Make Work Fun. Five: Do Right by Your Brand. Six: Smile for the Cameras. Seven: Don't Lead Sheep, Herd Cats. Eight: Move Faster Than a Speeding Bullet. Nine: Size Does Matter. Ten: Never Lose the Common Touch. How to Build a Brand the Richard Branson Way. Last Word. Notes. Index.
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Rating details

190 ratings
3.75 out of 5 stars
5 29% (55)
4 33% (62)
3 26% (49)
2 11% (20)
1 2% (4)
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