The Ultimate Question

The Ultimate Question : Driving Good Profits and True Growth

4 (1 rating by Goodreads)
  • Pre-recorded digital audio player
  • English

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One Simple Question Can Determine Your Company's Future. Do You Know the Answer? The Ultimate Question offers hands-on guidance on how to: Distinguish good profits from bad. Measure NPS and benchmark performance against world-class standards. Quantify the economic value generated by customer word of mouth. Assign accountability for improving customer relationships. Identify core customers and set priorities for strategic investments. Move customers beyond mere satisfaction to true loyalty. Create communities of passionate advocates that stimulate innovation and growth. Practical and compelling, The Ultimate Question will help you solve your organization's growth dilemma.
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Product details

  • Pre-recorded digital audio player
  • 124 x 197 x 29mm | 172g
  • English
  • Unabridged
  • Unabridged
  • 1602526605
  • 9781602526600

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