Ultimate Guide to YouTube for Business
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Ultimate Guide to YouTube for Business

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Description

Reel in the Profits with YouTube

YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today.

Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune.

From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you:


Set up your channel and become a YouTube Partner to start monetizing your videos
Create a virtual community that uses and loves your products
Cater your videos to your target audience at every stage-pre-production, production, post-production, and promotion
Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more
Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites
Make a video go viral with the help of blogs, websites, and other online resources


Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.
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Product details

  • Paperback | 275 pages
  • 204 x 254 x 15.24mm | 544.31g
  • Irvine, United States
  • English
  • 2nd edition
  • 1599186195
  • 9781599186191
  • 1,173,923

Back cover copy

Reel in the Profits with YouTube
YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage--pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.
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Table of contents

Preface: On YouTube, You or Your Business is the Star

Part 1: Using YouTube to Market and Promote Your Business

Chapter 1: Using YouTube as a Promotional and Marketing Tool

Chapter 2: Ten Ways People, Companies, and Organizations Are Successfully Using YouTube

Chapter 3: Planning Videos That Will Capture Your Viewers' Attention

Chapter 4: How to Start Your Own YouTube Channel

Chapter 5: Interacting with Viewers and Subscribers

Chapter 6: Promoting Your YouTube Videos

Chapter 7: Monetizing YouTube: Getting Paid for Your Video Views

Chapter 8: Go Live with Your Broadcasts

Part II: Producing Your Own Videos

Chapter 9: The Equipment You'll Need

Chapter 10: Selecting the Right Video Camera

Chapter 11: Filming YouTube Videos

Chapter 12: Editing Your YouTube Videos

Chapter 13: Uploading Your Videos to YouTube

Part III: Expert Advice

Chapter 14: Learn from Business Owners and Entrepreneurs

Chapter 15: Hiring Help: The YouTube Services Industry

Chapter 16: Specialized Advice

Part IV: Appendix (Resources)
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About Jason R. Rich

For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.



Jason R. Rich is the bestselling author of more than 40 books covering a wide range of topics, including computers, ecommerce, personal finance, career-related topics, and travel and entertainment. He also contributes regularly to major daily newspapers, including the New York Daily News, as well as national magazines and popular websites
Jason R. Rich is the best-selling author of more than 40 books covering a wide range of topics, including computers and ecommerce. He also contributes regularly to major daily newspapers, including the New York Daily News, as well as national magazines and popular websites.
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