Ultimate Guide to LinkedIn for Business

Ultimate Guide to LinkedIn for Business : Access more than 500 million people in 10 minutes

3.51 (70 ratings by Goodreads)
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Description

Find and Network with the Right ProfessionalsYou know it's smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.

You'll learn how to:



Make online connections that are as strong as those made in person
Use content marketing to build and promote your thought leadership profile
Build trust with prospective clients by exploring similar interests and groups
Develop a closing process that convert connections to clients
Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines-even Google

As the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.
-Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
-Scott Keffer, bestselling author and founder of Double Your Affluent Clients (R)
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Product details

  • Paperback | 300 pages
  • 203 x 254 x 25.4mm | 589.67g
  • Irvine, United States
  • English
  • 3rd edition
  • 1599186403
  • 9781599186405
  • 55,663

Back cover copy

Find and Network with the Right Professionals

You know it's smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.

You'll learn how to: Make online connections that are as strong as those made in personUse content marketing to build and promote your thought leadership profileBuild trust with prospective clients by exploring similar interests and groupsDevelop a closing process that convert connections to clientsLeverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines--even GoogleAs the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.
--Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
--Scott Keffer, bestselling author and founder of Double Your Affluent Clients(R)
show more

Table of contents

Contents
Acknowledgments
Foreword by Melonie Dodaro
Introduction

Chapter 1: Why LinkedIn?

Chapter 2: Getting Started on LinkedIn

Chapter 3: Creating Your LinkedIn Account

Chapter 4: Supercharging Your LinkedIn Profile

Chapter 5: LinkedIn Privacy Settings

Chapter 6: A Tour of Your LinkedIn Homepage

Chapter 7: LinkedIn for Companies

Chapter 8: LinkedIn Search

Chapter 9: Getting Found on LinkedIn

Chapter 10: Giving and Receiving LinkedIn Recommendations

Chapter 11: Connecting with Others

Chapter 12: Using LinkedIn InMail to Reach Out

Chapter 13: LinkedIn Groups

Chapter 14: Managing Your LinkedIn Connections

Chapter 15: The Definitive Publishing Platform

Chapter 16: LinkedIn Mobile

Chapter 17: Recruiting New Employees

Chapter 18: LinkedIn for Sales and Marketing Professionals

Chapter 19: Sales Navigator

Chapter 20: LinkedIn Advertising

Chapter 21: Creating LinkedIn Ads That Convert Like Crazy

Chapter 22: LinkedIn Success Stories

Chapter 23: Commencement

Glossary

Index
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About Ted Prodromou

Ted Prodromou is a speaker, author, and online advertising consultant, generating leads for his clients using Google AdWords, Facebook ads, LinkedIn, Twitter, and other social media platforms. He
also teaches online and in-person classes on LinkedIn, Twitter, and online advertising. In his past life, Ted worked for high tech companies IBM, DEC, and Cellular One before starting his own consulting firm in 1999. You can learn more about Ted at tedprodromou.com.
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Rating details

70 ratings
3.51 out of 5 stars
5 20% (14)
4 33% (23)
3 31% (22)
2 10% (7)
1 6% (4)
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