Ultimate Guide to Link Building
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Ultimate Guide to Link Building : How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

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Description

Link. Rank. Profit.This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, "Wow! Why haven't I thought of that?!" over and over again.
-Britney Muller, senior SEO scientist, Moz

The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing.

Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:



Execute a link audit and competitor analysis
Develop a structured, long-term link-building strategy
Identify and approach quality, top-ranking websites with a value proposition
Differentiate links for traffic from links for ranking
Keep on the right side of search engine guidelines
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Product details

  • Paperback | 260 pages
  • 203 x 254 x 20.32mm | 589.67g
  • Irvine, United States
  • English
  • 2nd edition
  • 1599186489
  • 9781599186481
  • 625,617

Back cover copy

Link. Rank. Profit.

This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, "Wow! Why haven't I thought of that?!" over and over again.
--Britney Muller, senior SEO scientist, Moz

The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing.

Link building expert Eric Ward and online marketer Garrett French teach you how to wisely: Execute a link audit and competitor analysisDevelop a structured, long-term link-building strategyIdentify and approach quality, top-ranking websites with a value propositionDifferentiate links for traffic from links for rankingKeep on the right side of search engine guidelines
show more

About Garrett French

Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information. He currently resides in Louisville, KY.
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