Ultimate Guide to Email Marketing for Business
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Ultimate Guide to Email Marketing for Business

3.91 (11 ratings by Goodreads)
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Description

Send Better Email. Build a Better Business.



With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes-not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers.



By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to:


Use free content to encourage people to subscribe to your email list
Develop conversion funnels that drive people to buy from you or sign up for your webinars
Save time and keep subscribers engaged with your brand with email automation
Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time
Test your messages and analyze your performance using key metrics to improve your results
Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience
Understand the laws and deliverability rules you must follow and tools to help you along the way
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Product details

  • Paperback | 230 pages
  • 204 x 254 x 17.78mm | 476.27g
  • Irvine, United States
  • English
  • 1599186233
  • 9781599186238
  • 705,836

Back cover copy

Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes--not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: Use free content to encourage people to subscribe to your email list Develop conversion funnels that drive people to buy from you or sign up for your webinars Save time and keep subscribers engaged with your brand with email automation Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time Test your messages and analyze your performance using key metrics to improve your results Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience Understand the laws and deliverability rules you must follow and tools to help you along the way
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Table of contents

Chapter 1: The Evolution of Email Marketing

Chapter 2: The Marketing Funnel

Chapter 3: Know the Laws and Deliverability Rules

Chapter 4: Choosing Your Tools

Chapter 5: Types of Campaign and Conversion Funnels

Chapter 6: Growing Your List

Chapter 7: Creating a Lead Magnet

Chapter 8: Developing a Campaign Conversion Funnel

Chapter 9: List Segmentation

Chapter 10: Writing an Email Message

Chapter 11: Autoresponder Messages

Chapter 12: Measuring Performance

Chapter 13: Handy Resources and Swipe Files
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About Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. She provides branding and social media strategy consulting as well as copywriting, content marketing, and email marketing services to small and large clients around the world, including household brands like Citibank, Cox Communications, Intuit, Sylvan Learning, AT&T, HSBC, and more.
Susan has written about marketing, branding, social media, email marketing, and more for Entrepreneur.com, Forbes.com, Intuit.com, and About.com (a New York Times company). Her marketing-related articles have appeared on websites such as MSNBC.com, Bloomberg.
com BusinessWeek.com, FoxBusiness.com, WashingtonPost.com, TheStreet.com, SmartMoney.com, TodayShow.com, and many more. She resides in Clermont, FL.
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Rating details

11 ratings
3.91 out of 5 stars
5 27% (3)
4 45% (5)
3 18% (2)
2 9% (1)
1 0% (0)
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