Typorama : The Graphic Work of Philippe Apeloig
Philippe Apeloig's design career began in 1985 at the Musee d'Orsay when he designed the poster for the Museum's first exhibition, `Chicago, Birth of a Metropolis'. He is noted for his posters, many of which are in the collection of MoMA, and his typography, including the typefaces Octobre and Drop. This exhibition and book surveys and explores the entirety of Apeloig's graphic design process and philosophy. His posters, logos, visual identities, books and animations are reproduced along with the steps in their development, and the major influences that fuel his work.
- Hardback | 384 pages
- 240 x 295 x 40.64mm | 2,500g
- 22 Apr 2014
- Thames & Hudson Ltd
- London, United Kingdom
- Illustrated in colour and black and white throughout
Table of contents
Introduction: Jean-Jacques Aillagon * Signs of Life: Alice Morgaine * A is for Apeloig: Ellen Lupton * Museum Work * Performing Arts * Publishing and Printing * Typographic Posters * Visual Identities * Sketches
Typorama could be required design history reading, but its real value lies in [the] examples of the creative process. Will the lessons be lost on today's designers, who work in a nanosecond, nanobyte world? Will they want to spend the time that the volume demands? One can only hope the answer is yes. A typographic feast that showcases modern work, exploring his creative process along with his personal and artistic motivations. More than a collection of images. . . . The section of sketches is what proves to be most illuminating; the stormy mind of Apeloig unfolds as he brainstorms and experiments on paper and in digital form. Will become essential reading for anyone with an interest in the recent history of graphic design.
About Alice Morgaine
Alice Morgaine was artistic director of the Verriere-Hermes gallery in Brussels from 1999 to 2012, and previously worked as a journalist with L'Express and Jardin des modes. She is now an advisor to the artistic director of Hermes. Tino Grass is a Cologne-based graphic designer. Since 2008 he has been teaching visual communication and typography in several universities.