A Type Primer

A Type Primer

4.13 (181 ratings by Goodreads)
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A practical introduction to typography, this book analyses the basic principles and applications of type. From measuring type and classifying typefaces to organising text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised and a series of useful exercises to help readers put basic principles into practice. Engagingly written, this book is an invaluable resource for all students of graphic design and typography.show more

Product details

  • Paperback | 240 pages
  • 174 x 248 x 20mm | 698.53g
  • Laurence King Publishing
  • London, United Kingdom
  • English
  • Revised
  • 2nd Revised edition
  • 1856696448
  • 9781856696449
  • 37,361

About John Kane

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practising graphic designer and teacher for the last twenty-five years.show more

Table of contents

Acknowledgements Introduction Basics Describing letterforms / The font / Describing typefaces / Measuring type / Comparing typefaces / Display typefaces Development A timeline / Text typeface classification Letters, words, sentences Understanding letterformsd / Maintaining x-height / Form/counterform / Contrast / Reinforcing meaning / Making sentences, finding sense / Type and color / English is not Chinese Text Tracking: kerning and letterspacing / Formatting text / Texture / Typing is not typesetting / Leading and line length / Kinds of proportion / Components of the text page / Placing text on a page / Front matter, back matter / Indicating paragraphs / Highlighting text / Headlines within text / Widows and orphans Columnar organization Columnar layouts / Cross-alignment / Expressing hierarchy / Tabular matter / Type as image and information Grid systems Introduction / An example / Components of the grid / A simple grid / Grids at large scale / Creating a grid for text / Creating a grid for text and images Next Selected bibliography Index Changes to previous edition include: * (in chapter 'Words and Phrases') An expanded section on setting text, including placement of type; choosing an appropriate typeface; how to express the meaning of a text through typography; creating tone on the page through typography; the use of colour to reinforce typographic hierarchy and create depth. * (in chapter 'Text') New material covering type and layout: an explanation of the components of the page (margins, folios, running heads etc.); how to place text on the page (chapter opener design, placement of running heads). * (in chapter 'Grid Systems') More information on type and the grid: expansion of Component of the Grids section with diagrams revised and made bigger; use of the grid as a system for expressing hierarchy in text.show more

Rating details

181 ratings
4.13 out of 5 stars
5 42% (76)
4 34% (62)
3 20% (36)
2 3% (6)
1 1% (1)
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