A Type Primer

A Type Primer

4.13 (222 ratings by Goodreads)
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For beginning and intermediate typography courses.Practical and hands-on in approach, this text/exercise manual speaks clearly to beginning students of graphic design about the complex meeting of message, image, and history that is typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show. Filled with examples, exercises, and background information-and designed itself to reflect good typographic design-it guides students systematically to the point where they can not only understand but demonstrate basic principles of typography, and thereby strengthen their own typographic instincts.
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Product details

  • Paperback | 196 pages
  • 174.8 x 254 x 12.7mm | 512.57g
  • Pearson
  • United States
  • English
  • 013099071X
  • 9780130990716
  • 1,162,610

Back cover copy

A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice. Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.
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Table of contents

Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems. Appendix A: Macintosh Keyboard Layouts. Appendix B: Typeface Survey. Selected Bibliography.
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About John Kane

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.
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Rating details

222 ratings
4.13 out of 5 stars
5 41% (91)
4 36% (80)
3 19% (42)
2 4% (8)
1 0% (1)
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