Type Companion for the Digital Artist

Type Companion for the Digital Artist

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Description

The Typography Companion for the Digital Artist is an in-depth study of type and typography, and is a superb complement to any application-specific book that includes the use of typographic elements. Whether you're learning a page layout program, a drawing program, a video editing tool, or an imaging program, this book will have you using fonts and type more effectively and attractively then ever before. From the history of modern typefaces, through the attributes of type, categories of font families, and critical design choices, the Typography Companion for the Digital Artist will help you improve how documents look, their readability and balance of type elements, and offer insight into subtle usage issues often overlooked by the digital artist.show more

Product details

  • Paperback | 192 pages
  • 177.8 x 233.2 x 9.1mm | 331.13g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0130409936
  • 9780130409935

Table of contents

Introduction. For Whom Did We Write this Book? How Is this Book Organized? How Should I Use this Book? Are You Ready to Start Exploring Type and Typography? I. THE HISTORY AND FOUNDATIONS OF TYPE. 1. The Evolution of Typography. The Alphabet Develops. Document Format Development. Producing Books in the Middle Ages. Typography and Printing Become Automated. The Microcomputer Impacts the Industry. Fonts Used for Publishing. Summary. Endnote. 2. Type Basics. Analyzing Letterforms. Font Basics. Dos and Don'ts. Summary. 3. Exploring Categories of Type. Categorizing Type. Evolution of Type Styles. Character Sets. Summary. II. TYPOGRAPHY. 4. Understanding the Elements of Type. The Readability of Type. Special Characters. Combining Type with Rules. Creating Lists. Summary. 5. Controlling Type Within Documents. Styled Type vs. Type Styles. Hyphenation and Justification. Horizontal and Vertical Alignment. Widow & Orphan Control. Working with Styles. Summary. III. REAL-WORLD CHALLENGES. 6. Designing with Type. Matching Type to the Message. Display Type. Body Type. Type and Color. Designing Logotypes. Interaction of Type and Graphics. Type and the Design Grid. Summary. 7. Type and the Internet. Displaying Type on Web Pages. Type Elements You Can't Control. Comparing Web and Print Documents. Fonts and Font Specification. Styles. Fonts Embedded in Documents. Summary. 8. The Mechanics of Type. Fonts in Common Use. Naming Fonts. Font Matching. Managing Fonts on the Computer. Managing Fonts for Printing. Summary. Last Thoughts. GALLERY & REFERENCE. Gallery. Glossary. Index.show more

About Inc. Against the Clock

Ellenn Behoriam is the President and founder of Against The Clock, which has its roots in on-site training in many of the nation's leading publishing, design, prepress and printing companies. Today, Ellenn and her staff, along with dozens of professional writers, educators, illustrators, and artists collaborate via a worldwide network to develop, illustrate, test, and publish courses for the Prentice Hall Against The Clock library. The group is dedicated to delivering the most helpful and well thought out series available for the graphic arts industry.show more

Review quote

"A good basic guide to computer type." -- John Luttropp, Montclair State University "This book gives very good, thorough technical information." -- Dee A. Colvin, University of North Florida "Good discussion of the overall use of type, families of type and typography." -- Debbie Rose Myers, Art Institute of Fort Lauderdaleshow more