Twitter Power

Twitter Power : How to Dominate Your Market One Tweet at a Time

3.65 (1,015 ratings by Goodreads)
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Description

Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages called 'tweets' that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In "Twitter Power", Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.
The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. "Twitter Power" is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. "Twitter Power" features a foreword by Tony Robbins.
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Product details

  • Hardback | 272 pages
  • 147.32 x 218.44 x 27.94mm | 453.59g
  • John Wiley & Sons Ltd
  • Chichester, United Kingdom
  • English
  • 0470458429
  • 9780470458426
  • 779,786

Table of contents

Foreword. Preface. Introduction: What can Twitter do for You? Chapter 1. An Introduction to the Social Media Landscape. Chapter 2. What Is Twitter and Why Is It So Powerful? Chapter 3. Getting Started the Right Way On Twitter. Chapter 4. Building a Following on Twitter. Chapter 5. The Art of the Tweet. Chapter 6. The Magic of Connecting with Customers on Twitter. Chapter 7. Leveraging Twitter for team Communication. Chapter 8. Using Twitter to Help Build Your Brand. Chapter 9. Leveraging the Power of Twitter to Drive behavior in Your Followers. Chapter 10. Beyond Twitter.com: Third-Party Tools You Will Want to Know. Chapter 11. Building Powerful Solutions on top of the Twitter Platform. Chapter 12. Play Nice: Legal Considerations. Chapter 13. Putting It All together: A 30=Day Plan for Dominating Twitter. Chapter 14. Power Twitterers. Conclusion. Directory of Twitterers. Other Books by Joel Comm Index.
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Review quote

"Arguably, one of the best tomes...Twitter Power is jam-packed with clever ways to start and dominate a marketplace." (Brandopia.typepad.com, March 23rd 2009) "...good comprehensive overview...Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool." (B2B Marketing, July 2009)
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About Ken Burge

Joel Comm is one of the world's leading experts on strategies for making money online. He is an in-demand speaker at conferences on Internet marketing and business, and also the author of The AdSense Code and Click Here to Order. Ken Burge is an eight-year veteran of Microsoft and is currently Joel Comm's business partner and President of InfoMedia, Inc. As an expert in online marketing and strategy, Ken is responsible for the direction and management of more than fifty profitable online properties.
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Rating details

1,015 ratings
3.65 out of 5 stars
5 29% (291)
4 27% (273)
3 29% (299)
2 11% (111)
1 4% (41)
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