The Twilight of Corporate Strategy

The Twilight of Corporate Strategy : A Comparative Ethical Critique

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This is the fourth title in the Ruffin series in Business Ethics. The author assesses the worth of the strategic management concept for those persons whose stakes at the modern corporation are affected, for better or worse, by the practice of strategic management. He is interested in the value of strategic management activities for the pursuits of executives, customers, competitors, suppliers and anyone else whose 'turf' is touched by actions taking the name of strategic management. The book is distinguished from the multitude of other books on strategic management in that the author explores the value of the process to humans (apart from the abstract notion of the value to the corporation). The title comes from Nietzsche who argues that the strategic management concept provides hope that the corporation can be understood and managed in a humanist sense, as a means for persons to more

Product details

  • Hardback | 264 pages
  • 150 x 230 x 26mm | 560g
  • Oxford University Press Inc
  • New York, United States
  • English
  • line illustrations
  • 019506514X
  • 9780195065145

Review quote

"A rich and interesting work....the writing is clear and enlivened by a variety of literary devices."--Times Higher Education Supplement"The five chapters are rich with metaphors that probe into the conventional wisdom which most accept as standard....This unique volume is recommended for upper-division undergraduate and graduate business students as well as practicing business executives."--Choice"Daniel Gilbert's book points us in a direction that is worth studying. His notion of management responsibility is one of creating a "conducive context" in which people are central to organizational direction. This idea has promise for reopening a discussion of organizational purpose and direction that the field's founders--Andrews, Ansoff, Barnard, and Selznick, among others--knew was central to the study of one of humankind's most successful institutions, the modern corporation."--Academy of Management Review"The book is well written and documented to attract scholarly attention."--Strategic Management Journalshow more