Turtle Design in a Rabbit Age

Turtle Design in a Rabbit Age : Crafting Meaningful User Experiences

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In the web and tech industry, the need for more while being cheaper and faster often depletes designers' creativity and ability to craft beautiful and functional experiences. Turtle Design in a Rabbit Age puts the craft back into designing for the web. With key concepts designed to enhance creativity, design managers can guide their teams to create great online experiences. Topics such as when best to use a certain project methodology and why are covered. This book also gives examples of how working and creating offline and with other media can produce some great results and even help sell work to prospective clients. By challenging designers to think outside the box, get back to their creative roots, and create artistic and functional web sites, this book brings "design" back to Web Design. Features case studies covering design managers from top firms around the world.show more

Product details

  • Hardback | 320 pages
  • 229 x 229mm
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 100 colour illustrations
  • 1138903825
  • 9781138903821

Table of contents

Chapter 1: Introduction Chapter 2: Fast or Fastidious Chapter 3: Culture du Jour Chapter 4: Craftsmanship Chapter 5: Screw Point A to Point B Chapter 6: Is Rapid Prototyping What You Really Need? Chapter 7: Rules of Mastery Chapter 8: Craft Value; Value Craft Chapter 9: Be the Turtle Chapter 10: Winning the Big Raceshow more