Turkish & British Brand Managers Perceptions of Their Firm Characteristics Strategic

Turkish & British Brand Managers Perceptions of Their Firm Characteristics Strategic : Objectives & Brand Marketing Strategies Empirical & Comparative Evidence Regarding to Brands in Turkish & UK Markets

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Product details

  • Paperback | 22 pages
  • 4 x 29mm
  • University of Birmingham
  • Edgbaston, United Kingdom
  • 0704424509
  • 9780704424500