Truth. Growth. Repeat.

Truth. Growth. Repeat. : A Business Manual for Generation Why

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Description

The plain English guide to growing your business with purpose.


Avoiding corporate jargon and overly-academic theorising in favor of a commonsense analysis of modern business behaviour, Truth, Growth, Repeat is like a user manual for company growth in a new world of commercial transparency. By mapping the way business works today at a very honest and human level, this street-smart book is a must-read for any business owner who wants to achieve growth and success without compromising their personal values.


The book introduces The Circle of True Purpose, a virtuous sequence of knock-on effects that proves that enduring commercial growth is the result when a business owner's authentic motive is placed at the core of everything the business does. Author and brand expert Mike Edmonds explains the correct sequence to follow to acquire both financial return and personal fulfilment, and why going the other way leads to a never-ending cycle of inconsistent sales and consumer distrust. To illustrate these two key paths in life, the book contains many stories of actual businesses who've experienced these effects.


This practical guide takes business owners through a series of exercises to help surface their own True Purpose and implement it in their sector of industry.





Get tips on growing your business authentically from an expert in translating complex theory into usable advice

Find out why truth is not only an admirable moral quality but is increasingly the key to lasting business success

Discover ways to surface your True Purpose and learn the actual steps you can take to implement them in our always-on, super-connected world

Bust the corporate myths that might be holding you back and obtain simple, usable tools that will help your higher ideal deliver higher returns



If you feel there's a powerful truth inside your business that the world isn't seeing, Truth, Growth, Repeat could be the most important book you ever read.
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Product details

  • Paperback | 352 pages
  • 157 x 228 x 26mm | 450g
  • Milton, QLD, Australia
  • English
  • 0730349527
  • 9780730349525
  • 426,784

Back cover copy

Find enduring success as a business owner by placing your personal why at the core of everything you do.

Purpose is the new black in business, but it's already being dangerously misunderstood by companies the world over. It's not about brand image, it's about truth. The truth of why you want to run a company; the authentic motive that drives your passion to be your own boss; and the desire to deliver a win-win for both your business and your customer.

Generation Why is the new breed of business owners who totally get this. People of all ages and backgrounds who are rejecting the self-serving nature of conventional corporate behaviour and creating a new kind of capitalism based on authenticity and pride, not duplicity and greed. If that sounds like you then Truth. Growth. Repeat. is your user manual.

In jargon-free language it lays out: the leading driver of customer attraction in our new transparent world the path to surfacing your true purpose and finding its commercial value ways your true purpose will attract the smartest minds in your sector the virtuous circle that acts as a compass to guide your business growth tips for overcoming the cynicism and distrust of 21st century consumers.

If you run a startup or small business--or are about to--this important book is a must-have.
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Table of contents

Introduction xi


How to use this book xv


Part One: The Circle of True Purpose 1


1 Truth is a system 3


2 True Purpose 9


3 Attraction 27


4 Innovation 41


5 Growth 49


6 Reward 71


7 The right way around The Circle 101


8 The wrong way around The Circle 107


9 When The Circle becomes a galaxy 137


10 When The Circle becomes a black hole 143


Part Two: Finding your True Purpose 147


11 Picture this ... 149


12 Your first task: the Before Ad 153


13 Exercise A: Eulogy 157


14 Exercise B: Protest 165


15 Exercise C: Headline 187


16 Exercise D: Why Words 193


17 Exercise E: Purpose on a Page 203


18 Your final task: the After Ad 219


Part Three: Implementing your True Purpose 231


19 I get it, but what do I do with it? 233


20 Measuring your truth gap 235


21 You don't have to be perfect, you just have to want to be 245


22 Commercial viability 253


23 The Circle as a compass 267


24 The sliding doors effect 279


25 Ten tips for staying on-purpose 289


A final word 303


Coaching and conversation 305


Recommended reading 307


That other name on the cover 315


About the author 317


Index 323
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About Mike Edmonds

Mike Edmonds co-founded Meerkats, a brand leadership company built around the principles of consumer truth and organisational purpose. It has been named Campaign Brief Agency of the Year and has won awards around the world.
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Rating details

8 ratings
4.12 out of 5 stars
5 38% (3)
4 38% (3)
3 25% (2)
2 0% (0)
1 0% (0)
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