Trick or Treatment : The Undeniable Facts about Alternative Medicine
Whether you are an ardent believer in alternative medicine, a skeptic, or simply baffled by the range of services and opinions, this book lays to rest doubts and contradictions with authority and clarity. In this groundbreaking analysis, more than thirty of the most popular treatments-including acupuncture, homeopathy, aromatherapy, reflexology, chiropractic, and herbal medicines-are examined for their proven benefits and potential dangers. What works and what doesn't? Whom can you trust, and who is ripping you off? While guiding the reader through a wide range of alternative cures, Trick or Treatment hones in on narrative case histories that illustrate the pros and cons of alternative medicine. Ultimately, in its scrutiny of alternative and complementary cures, this book strives to reassert the primacy of the scientific method as a means for determining public health practice and policy.
- Paperback | 352 pages
- 140 x 208 x 25mm | 318g
- 23 Oct 2009
- WW Norton & Co
- New York, United States
"This is a stimulating and informative account that will be indispensable to anyone considering an alternative treatment." -- Publishers Weekly "Simon Singh and Edzard Ernst sort fact from hype in Trick or Treatment...Why is it, the authors ask, that smart people believe the oddest things? In this question lies a welcome assumption: Readers are smart. And this diagnosis sets Trick or Treatment apart from the multitude of books about alternative medicine on the market today." -- Holly Tucker - San Francisco Chronicle "A powerful indictment of medical treatments based on anecdotes and conjectures rather than on established science. The book describes scientific evaluation of all forms of conventional and alternative medical treatments, with fully developed chapters about acupuncture, homeopathy, chiropractic therapy and herbal medicine...Vital." -- Fred Bortz - Pittsburgh Post-Gazette "Clear and vivid, and the historical anecdotes provide a valuable perspective on the subject...Meets the need for a current, evidence-based survey of alternative therapies." -- New England Journal of Medicine "Entertaining as well as informative...The examination of evidence is comprehensive, forensic, and for champions of these therapies, damning." -- Toby Murcott - Nature
About Professor Edzard Ernst
Edzard Ernst, based at the University of Exeter, is the world's first professor of complementary medicine. He is the author of numerous books for professionals, including The Oxford Handbook of Complementary Medicine. Simon Singh, science journalist, tv producer, and best-selling author, lives in London. His books include Trick or Treatment, Fermat's Enigma, The Code Book, and Big Bang.