Transition Into Business

Transition Into Business

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For Freshman Year Experience or Orientation courses. Written in an engaging and clear style, this brief, user-friendly introduction to the world of business is designed to help students who "think" they are interested in business get an idea of their curriculum and career options. It introduces students to basic business concepts they will encounter repeatedly in their business education and also introduces career options and requirements. Authoritative and real-world in focus, the text features contributions by 13 business professors/staff persons - all of whom are highly regarded in their academic fields.
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Product details

  • Paperback | 122 pages
  • 208.28 x 274.32 x 12.7mm | 362.87g
  • Pearson
  • Upper Saddle River, NJ, United States
  • English
  • 0130815411
  • 9780130815415

Table of contents

1. An Integrated View of the Firm. 2. Communication and Teamwork. 3. Economics. 4. The Business Environment. 5. Accounting. 6. Information Systems and Quantitative Business Analysis. 7. Management. 8. Operations Management. 9. Marketing. 10. Finance. 11. International Business. Appendix A. Block Letter Format. Appendix B. Simplified Block Letter Format. Appendix C. Standard Memorandum Format. Appendix D. Report Title Page. Appendix E. Single-Spaced Report. Appendix F. Double-Spaced Report. Appendix G. Levels of Headings in Reports. Appendix H. Oral Presenatation Evaluation. Appendix I. Evaluation Guide - Group Behaviors.
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