Transforming Images

Transforming Images : Screens, affect, futures

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Contemporary social and cultural life is increasingly organised around a logic of self-transformation, where changing the body is seen as key. Transforming Images examines how the future functions within this transformative logic to indicate the potential of a materially better time. The book explores the crucial role that images have in organising an imperative for transformation and in making possible, or not, the materialisation of a better future. Coleman asks the questions: which futures are appealing and to whom? How do images tap into and reproduce wider social and cultural processes of inequality?

Drawing on the recent `turns' to affect and emotion and to understanding life in terms of vitality, intensity and `liveness' in social and cultural theory, the book develops a framework for understanding images as felt and lived out. Analysing different screens across popular culture - the screens of shopping, makeover television programmes, online dieting plans and government health campaigns - it traces how images of self-transformation bring the future into the present and affectively `draw in' some bodies more than others.

Transforming Images will be of interest to students and scholars working in sociology, media studies, cultural studies and gender studies.
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Product details

  • Paperback | 174 pages
  • 157 x 235 x 16mm | 288g
  • London, United Kingdom
  • English
  • Reprint
  • 4 Halftones, black and white; 4 Illustrations, black and white
  • 1138820601
  • 9781138820609
  • 1,885,191

Table of contents

Acknowledgements. Introduction: Transformation, Potential, Futures 1. Screening Affect: Images, Representational Thinking and the Actualization of the Virtual 2. Bringing the Image to Life: Interactive Mirrors and Intensive Experience 3. Becoming Different: Makeover Television, Proximity and Immediacy 4. Immanent Measure: Interaction, Attractors and the Multiple Temporalities of Online Dieting 5. Pre-Empting the Future: Obesity, Prediction and Change4Life. Conclusion: Transforming Images: Sociology, the Future and the Virtual. Bibliography. Index.
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About Rebecca Coleman

Rebecca Coleman is a lecturer in the Department of Sociology, Lancaster University. Her research is concerned with theoretical and empirical explorations of the relations between bodies and images, with a particular focus on temporality. Publications include The Becoming of Bodies: Girls, Images, Experience (2009, Manchester University Press).
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