Traction : How Any Startup Can Achieve Explosive Customer Growth

4.08 (8,689 ratings by Goodreads)
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In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth

'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin
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Product details

  • Paperback | 240 pages
  • 153 x 234 x 17mm | 316g
  • Portfolio Penguin
  • London, United Kingdom
  • English
  • 9780241242537
  • 82,800

Review Text

Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book Eric Ries, author of The Lean Startup
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Review quote

Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book -- Eric Ries, author of The Lean Startup The question every founder asks after shipping is always: how do I get traction? This book actually answers it -- Alexis Ohanian, cofounder of reddit The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge -- Fred Wilson, partner at USV Traction is a critical guide for entrepreneurs looking to grow and scale their businesses * Patrick Vlaskovits, bestselling author of The Lean Entrepreneur * This is a must-have, essential book if you want to be good at growth * Aaron Ginn, Growth at StumbleUpon * Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup * Adam Kearney, Founder & CEO, Saunter * Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments * Kevin Dewalt, Angel Investor * A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more -- James Altucher, author of Choose Yourself.
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About Gabriel Weinberg

Gabriel Weinberg (Author)
Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction.

Justin Mares (Author)
Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.
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Rating details

8,689 ratings
4.08 out of 5 stars
5 42% (3,683)
4 34% (2,943)
3 16% (1,411)
2 5% (403)
1 3% (249)
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