Toward a Better Understanding of the Role of Value in Markets and Marketing

Toward a Better Understanding of the Role of Value in Markets and Marketing

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In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
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Product details

  • Hardback | 275 pages
  • 156 x 230 x 26mm | 521.63g
  • Emerald Publishing Limited
  • Bingley, United Kingdom
  • English
  • 1780529120
  • 9781780529127
  • 2,595,850

Table of contents

List of Contributors.
Introduction: A Contextual and Resource-Integrative View of Value Creation.
The Nature and Understanding of Value: A Service-Dominant Logic Perspective.
An Exploration of Networks in Value Cocreation: A Service-Ecosystems View.
Designing Business Models for Value Co-Creation.
Service Systems as a Foundation for Resource Integration and Value Co-Creation.
The Role of the Knowledgeable Customer in Business Network Learning, Value Creation, and Innovation.
A Conceptual Framework for Analyzing Value-Creating Service Ecosystems: An Application to the Recorded-Music Market.
An Integrative Framework of Value.
Previous Volume Contents.
Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing.
Review of Marketing Research.
Review of Marketing Research.
Copyright page.
List of Reviewers.
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