Tourism

Tourism : An Introduction

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Description

Tourism is the world's biggest industry, encompassing as it does many other industries from transport to hotel management, from resort development to destination marketing. This work is a comprehensive introduction to the sector, looking at the structure and growth of the industry, both nationally and internationally. It outlines the key factors in the planning and development of tourism; in economic, environmental and cultural contexts, together with an analysis of management issues including market research, promotion and strategy. The book is designed for introductory students, providing the key concepts in tourism by showing them the frameworks around which the industry operates. It includes case studies and exercises for discussion, that should be of use to students starting on any tourism course.
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Product details

  • Paperback | 224 pages
  • London, United Kingdom
  • 1861521863
  • 9781861521866

Table of contents

Tourism - the world's biggest industry; structure of the tourism industry; tourism in the UK; European tourism; tourism marketing; planning and development in tourism; economic impacts of tourism; environmental and cultural impacts of tourism.
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