Tourism in Iran : Branding the New Persia
Tourism in Iran, looks at Iran in the evolving world of 21st Century tourism. It addresses the political, social and economic contexts of the industry, while detailing the problems of branding a destination in the face of international opposition and a lack of knowledge of the historical and social contexts of tourist markets. It provides an important case-study of interest to emerging tourism industries in the Middle East, Central Europe and the Asia Pacific and beyond. An essential resource for researchers, students and practitioners addressing marketing and branding, the political economy of tourism, and management of tourism in emerging markets.
- 172 x 244mm
- 01 Jan 2019
- CABI Publishing
- Wallingford, United Kingdom