Tourism: Introductory Frameworks
Tourism is the world's biggest industry, encompassing many other industries from transport to hotel management, from resort development to destination marketing. This text offers a detailed introduction to the sector, looking at the structure and growth of the industry, both nationally and internationally. Designed for introductory students, the work outlines the key factors in the planning and development of tourism, and in economic, environmental and cultural contexts. Also included is an analysis of management issues including market research, promotion and strategy. The book features case studies and exercises for discussion.
- Hardback | 256 pages
- 189 x 246mm
- 30 Nov 1996
- Cengage Learning EMEA
- London, United Kingdom
Table of contents
Tourism - the world's biggest industry; structure of the tourism industry; tourism in the UK; European tourism; tourism marketing; planning and development in tourism; economic impacts of tourism; environmental and cultural impacts of tourism.