Total Global Strategy II : International Edition
For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies.
- Paperback | 299 pages
- 178 x 232 x 16mm | 520g
- 01 Apr 2002
- Pearson Education (US)
- United States
- 2nd edition
Table of contents
1. Understanding Global Strategy. 2. Diagnosing Industry Globalization Potential. 3. Building Global Market Participation. 4. Designing Global Products and Services. 5. Locating Global Activities. 6. Creating Global Marketing. 7. Making Global Competitive Moves. 8. Building the Global Organization. 9. Regional Strategy. 10. Measuring Industry Drivers and Strategy Levers. 11. Conducting a Global Strategy Analysis. Appendix. Worksheets for Evaluating Core Strategy. Bibliography. Index.
About George S. Yip
George S. Yip is Professor of Strategic and International Management and the Andersen Research Fellow for the Network Economy at London Business School, and also Associate Dean and head of the Fulltime MBA Program. He was previously the Chair of Marketing and Strategy at Cambridge University and a Fellow of Magdalene College, and has also held faculty positions at Harvard Business School and UCLA, and visiting positions at the China-Europe International Business School. Georgetown University, Stanford Business School, and Templeton College, Oxford. He has won both teaching and research awards. He is a Fellow of the Academy of International Business, and Co-Chairman of Perseus Consulting, a firm that leverages a worldwide network of faculty experts. He also worked for ten years in management positions with major multinational companies and consulting firms. and now serves on a number of corporate boards. He is Joint Managing Editor of Business Strategy Review, Associate Editor of Journal of International Business Studies, and serves on the editorial advisory boards of Asia Pacific Journal of Management, Journal of International Management, Journal of International Marketing, Long Range Planning and Marketing Management. He is the author of Barriers to Entry Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region and Strategies for Central and Eastern Europe; and of articles in the Columbia Journal of World Business, Harvard Business Review, Sloan Management Review, and Strategic Management Journal. He holds B.A. and M.A. degrees in economics from Cambridge University. a master's degree from the Cranfield School of Management, and an M.B.A. and doctorate from Harvard Business School.