Total Global Strategy

Total Global Strategy : Managing for World Wide Competitive Advantage (Business School Edition)

3.33 (3 ratings by Goodreads)
By (author) 

List price: US$52.00

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.show more

Product details

  • Paperback | 304 pages
  • 175.26 x 226.06 x 15.24mm | 294.83g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 0131244884
  • 9780131244887

Table of contents

Understanding global strategy; diagnosing industry globalization potential; building global market participation; designing global products and services; locating global activities; creating global marketing; making global competitive moves; building the global organization; measuring industry drivers and strategy levers; conducting a global strategy analysis. Appendix: worksheets for evaluating core strategy.show more

Rating details

3 ratings
3.33 out of 5 stars
5 0% (0)
4 33% (1)
3 67% (2)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X