Total Global Strategy

Total Global Strategy : Managing for World Wide Competitive Advantage (Business School Edition)

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This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global more

Product details

  • Paperback | 304 pages
  • 175.26 x 226.06 x 15.24mm | 294.83g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 0131244884
  • 9780131244887

Table of contents

Understanding global strategy; diagnosing industry globalization potential; building global market participation; designing global products and services; locating global activities; creating global marketing; making global competitive moves; building the global organization; measuring industry drivers and strategy levers; conducting a global strategy analysis. Appendix: worksheets for evaluating core more

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