Toothpicks and Logos

Toothpicks and Logos : Design in Everyday Life

3.61 (54 ratings by Goodreads)
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The author aims to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives. Design, he says, combines both need and desire in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. The book offers insights into how major companies such as Nokia, Ford and Sony approach design. Finally, readers are shown a vision of what design can offer in the future and especially in its role in humanizing new technology.
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Product details

  • Hardback | 240 pages
  • 134.1 x 206.2 x 20.6mm | 385.56g
  • Oxford University Press
  • Oxford, United Kingdom
  • English
  • 30 b&w halftones
  • 0192803212
  • 9780192803214

About John Heskett

John J. Heskett is Professor of Design at the Illinois Institute of Technology in Chicago. A world renowned commentator on design, he is the author of Industrial Design, widely used as a basic textbook, and Philips: A Study of the Corporate Management of Design. He has also contributed articles and essays to numerous magazines and anthologies, and regularly writes for ID Magazine.
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Table of contents

1: What is Design?. 2: Utility and Symbolism. 3: Objects. 4: Communications. 5: Environments. 6: Systems. 7: Contexts. 8: Identities. 9: Futures. Further Reading. Index
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Review quote

'This is a book that has needed to be written for years.' Victor Margolin, Editor, Design Issues
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Rating details

54 ratings
3.61 out of 5 stars
5 22% (12)
4 30% (16)
3 37% (20)
2 9% (5)
1 2% (1)
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