The Tipping Point : How Little Things Can Make a Big Difference
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
- Hardback | 365 pages
- 159 x 244.9 x 30.2mm | 675.86g
- 01 Feb 2003
- Wheeler Publishing
- Large type / large print
- Large type / large print edition