The Tipping Point
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
- Paperback | 288 pages
- 106 x 170 x 20mm | 120g
- Little, Brown & Company
- United States
This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.
Our customer reviews
Easily one of the most interesting and readable books I have read in ages! Very interesting to see what people have been inspired to do after reading this (included at the end of the book)!show moreby Jaclyn Smith