Through a Local Prism

Through a Local Prism : Gender, Globalization, and Identity in Moroccan Women's Magazines

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In Through a Local Prism, Loubna H. Skalli explores the forces of global cosmopolitanism, European and American, as they collide with local definitions of self, gender, and community in the Arab and Muslim culture. Since the late 1980's, Morocco, a post-colonial Muslim country, has faced dramatic political, economic, and sociocultural changes. Utilizing Moroccan women's magazines, Skalli explores the tensions and intersections between global forces and local traditions with close attention to their impact on gender definitions among Arab Muslims. Drawing on communication, media, and cultural theories, Skalli's research redefines culture, gender, and national identity in the context of the globalized world. The focus on the Middle East makes this book of great interest to scholars and students of cultural studies, communications, and women's studies.
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Product details

  • Hardback | 214 pages
  • 157.5 x 226.1 x 20.3mm | 430.92g
  • Lanham, MD, United States
  • English
  • Annotated
  • 0739111949
  • 9780739111949

Table of contents

Chapter 1 Introduction: Through a Local Prism Chapter 2 Global and Local Dimensions of Culture(s): A Theoretical Perspective Chapter 3 Morocco at the Crossroads: Context as Cultural Mosaic Chapter 4 Cosmopolitanism, Schizophrenia, and Cultural Proximity: Production of Femmes Du Maroc and Citadine Chapter 5 The Desire to "Consume Local" Chapter 6 Hybridity in Dis/Content: Inside Women's Magazines Chapter 7 Conclusion: Local Voices, Global Choices
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Review quote

[I]n its approach to globalization and localization dynamics in a very focused, careful, and situated way, this is a splendid and necessary study that ... will ably stand at the forefront of global cultural theory and cultural studies work; it cuts across the new European Studies as well as emerging formations of Arab studies to do some innovative reflection and intervention into cultural identity and media debates ... this is an outstanding work of serious and thorough scholarship. -- Rob Wilson, University of California at Santa Cruz
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About Loubna H. Skalli

Loubna H. Skalli a former professor at Ibn Tofail University, Morocco, teaches in the School of International Service at American University, Washington D.C.
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