The Thompson Red Book on Advertising; A Register of Representative Organs and How to Use Them

The Thompson Red Book on Advertising; A Register of Representative Organs and How to Use Them

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1899 edition. Excerpt: ...received the publisher's statement as be-;diumlow of NET circulation: Argosy, New York 77i4I2 Munsey's Magazine, New York 605I583 147,148 43,929 Puritan, New York Quaker, New York The largest, handsomest and best Floral Magazine published in America Superb covers in many colors, with different designs each month. It Pays Advertisers BECAUSE its circulation was obtained by advertising; its subscribers read and answer advertisements. BECAUSE most of its subscribers preserve their copies and have them bound, thus obtaining a regular encyclopedia on the subject of Floral Culture. BECAUSE over 95 per cent, of its subscribers are women, and it is a well known fact that women are the great buyers. Ask The J. Walter Thompson Company about the great paying qualities of this medium, or Address H. M. CARLETON, Manager Advertising Department TEMPLE COURT, NEW YORK, N Y. These publications are of the same general character as the magazines in the quality of their contents, but differ in size, having larger pages and fewer of them. The pages vary in size from two to four columns. Circulations have been obtained legitimately, by virtue of merit, and the readers are an advertisement-answering constituency that all general advertisers should reach. Dates of closing forms for advertising pages are given as a convenience. In some cases these are arbitrary, as in the case of the larger publications; while in other cases, a little leeway is obtainable, especially if contracts are made in advance. Circulations are estimated from the best sources of conservative information obtainable, and are believed to be substantially correct. The single time line rates are given simply to enable our customers to form an idea of the relative cost. In most cases, however, for...show more

Product details

  • Paperback | 40 pages
  • 189 x 246 x 2mm | 91g
  • Rarebooksclub.com
  • Miami Fl, United States
  • English
  • black & white illustrations
  • 1236613635
  • 9781236613639