This is P.R.

This is P.R. : Realities of Public Relations

3.42 (21 ratings by Goodreads)
  • Hardback
By (author) 

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This book should be of interest to students taking courses in public relations in departments of business and more

Product details

  • Hardback | 540 pages
  • 190.5 x 231.14 x 27.94mm | 1,065.94g
  • Cengage Learning, Inc
  • Wadsworth Publishing Co Inc
  • Belmont, CA, United States
  • Revised
  • 4th Revised edition
  • 0534101402
  • 9780534101404

Table of contents

Part 1: Public relations: role and origins. PR:what and why? PR: where are its roots and where is it growing? Part 2: Research areas in public relations. Publics and public opinion. Research. Persuasion and communication theories. Communication channels. Part 3: PR's ethical and legal environment. Ethics and social responsibility. Laws affecting PR practice. PR in action. Campaigns and cases. Working in the media. Managing PR work. Crises. Appendixes. more

Rating details

21 ratings
3.42 out of 5 stars
5 14% (3)
4 38% (8)
3 29% (6)
2 14% (3)
1 5% (1)
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