This Way Please : How to Build a Brand People Love
Building a successful brand in this cluttered world is a battle for the heart. Just think of all the successful brands you know. I bet they're brands who've fostered a deep affection from their tribe. They're not simply brands with the largest advertising budgets, the savviest slogans, or the largest social media followings. They are the brands who've built the deepest bonds. In this timely and practical book, Darryn Altclass invites you to cultivate long-lasting devotion by focusing on timeless brand qualities that people love. These qualities are not gimmicks or quick fixes, but traits that have always mattered to human beings, and always will.
- Paperback | 142 pages
- 152.4 x 228.6mm
- 18 Feb 2018
About Darryn Altclass
Darryn Altclass is an award-winning brand strategist based in Australia. Through his agency in Sydney, he partners with passionate brand builders to create brands people love. He is the founder of numerous brands including Why Then How, Announce It, The Good Cake Co and Sideprjct.