Think Simple
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Think Simple : How Smart Leaders Defeat Complexity

3.69 (181 ratings by Goodreads)
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Description

The secrets to Apple's success and how to use them, from the Apple insider Ken Segall

In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity.

Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.
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Product details

  • Paperback | 256 pages
  • 153 x 234 x 18mm | 336g
  • Portfolio Penguin
  • London, United Kingdom
  • English
  • 0241004446
  • 9780241004449
  • 179,806

About Ken Segall

Ken Segall is the author of the New York Times Bestseller Insanely Simple. Working with Steve Jobs as ad agency creative director for twelve years spanning NeXT and Apple, he led the team behind Apple's legendary Think different campaign, and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity.
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Rating details

181 ratings
3.69 out of 5 stars
5 24% (44)
4 34% (62)
3 30% (54)
2 10% (18)
1 2% (3)
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