Think More Analogue, Be More Digital

Think More Analogue, Be More Digital : How a Little More Analogue Thinking Can Result in Better Digital Strategy and Marketing Communications.

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Description

The behaviour of today's consumer has changed beyond all recognition due to digital technology and media. However the drivers behind this remain rooted in the same analogue needs and motivations that have always been at the heart of all human behaviour. From explaining how a fart in a spacesuit can be great content to showing how the Muppets can help you find the best digital technology and why origami is the answer to achieving digital standout, through his unique style of storytelling James will show you how being a bit more analogue in the way you think can result in better digital strategy, planning and marketing communications.show more

Product details

  • Paperback | 136 pages
  • 152 x 229 x 7mm | 191g
  • Createspace Independent Publishing Platform
  • United States
  • English
  • black & white illustrations
  • 1508698171
  • 9781508698173
  • 1,833,383

About MR James M Harris MR

A 23-year veteran of the media and advertising world, James has been a pioneer of digital marketing and media from its early days. During his career he has founded three agencies, the second of which Diffiniti went on to become the largest digital marketing and media agency in the UK, whilst the first Media Business North is now part of the largest global media agency network, Mediacom. After spending four years as Chief Digital Officer for IPG Mediabrands, part of the giant Interpublic advertising group, he is currently the head of International agency relationships at AOL, the Internet giant that has quietly been reinventing itself as a digital media powerhouse.show more

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