Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
40%
off

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

4.18 (64 ratings by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 2 business days
When will my order arrive?

Description

The former Amazon executive who launched and scaled Amazon Marketplace gives business leaders the ultimate playbook on how to "think like Amazon" to succeed in the digital age.
"What would Jeff do?" Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know "the secret" behind Amazon's historic success. In this step-by-step guide, he provides 50 answers drawn from his experience as an Amazon executive-and shows today's business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody's business.
The secret is recognizing that Jeff Bezos and Amazon have a remarkably consistent way to approach and meet challenges, new markets, and growth. Think Like Amazon reveals how Amazon achieves results and thinks about its business. Readers can explore the unique mindset and inner workings that drive Amazon's operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Leaders will learn specific game-changing strategies that made Amazon stand out in a crowded digital world. They'll discover actionable ideas to transform a culture and a business to digital and become the kind of platform company that customers obsess over. Rossman also offers insight into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.
show more

Product details

  • Paperback | 320 pages
  • 160.02 x 231.14 x 35.56mm | 531g
  • OH, United States
  • English
  • ed
  • 1260455491
  • 9781260455496
  • 70,681

Back cover copy

"In today's landscape, you're either competing with Amazon or figuring out how to leverage it. Either way, you'd better understand its mindset, which drives how it operates. Having worked at Amazon in its early years, I can attest that this book definitely captures the essence and unwavering principles that make Amazon like no other company."--Kirk Beardsley, EVP of Digital at Nordstrom and former Director of Business Development at Amazon
"Use the tools in this book to solve the seemingly impossible challenges your business faces today, and your customers will thank you with their loyalty and wallets."--James Thomson, partner at Buy Box Experts and former head of Amazon Services
"This book provides innovators with a powerful framework to lead in today's age of digital disruption and transformation. Whether your organization is a single-person start-up or a member of the Fortune 500, John Rossman's 50 1/2 ideas will empower executives and their teams to rethink their business, obsess over customers, and win in the digital era."--Mark Bertolini, former Chairman and CEO of Aetna Inc.
"Reading Think Like Amazon is like having Jeff Bezos advise me. This is the best strategy and tactics book I have read in a long time."--Eric Martinez, Founder and CEO of Modjoul and former EVP at AIG
"Rossman shares the deep insights only an Amazon insider with a front-row seat to Jeff Bezos could uncover. From culture, strategy, business, and technology, this is a bible for transforming any organization for the digital era. Think Like Amazon is a must-read for board members, executives, and the entire organization." --R "Ray" Wang, Founder and Chairman of Constellation Research, Inc., and author of Disrupting Digital Business
"John Rossman has once again made complex business topics approachable. In Think Like Amazon, he reveals an insider's perspective of the core operating principles of one of the world's most iconic and highly valued companies and translates them into 50 clear lessons that any business leader can use and immediately apply. Perhaps the most useful is the 1/2 idea with which he challenges the reader. Relevant, timely, and easy to consume." --Gregg Garrett, CEO of CGS Advisors, former Chief Strategy Officer of Volkswagen North America, and author of Competing in the Connecting World
"Think Like Amazon offers insights for companies faced with the challenge of crossing the innovation chasm. It offers a concrete and proven methodology that has been employed by Amazon to innovate in an effective way to overcome the rising antibodies in corporations that resist change. Highly recommended for anyone trying to understand disruptive technology and how it can change innovation with the right processes and strategy." --Michael J.T. Steep, Executive Director of the Digital Cities Program at Stanford Global Projects and former SVP at Xerox PARC
"An inspiring and thought-provoking book that provides a window into one of the great companies and one of the great leaders of our time. The 50 1/2 ideas are precious insights into the relentless pursuit of a frictionless customer experience that is fundamental to becoming a digital leader--and to be the disrupter instead of the disrupted!" --Dick Hyatt, Founder and CEO of Decisiv
"John Rossman has demonstrated his deep understanding of how Jeff Bezos and the Amazon team have curated a repeatable and methodical approach to becoming the preeminent customer-obsessed company to win in the digital era. In Think Like Amazon, John successfully outlines what business leaders can learn from Amazon's industry-leading model and how they can apply these learnings to digitally transform their own companies. First and foremost is a reluctance to rely on old business models and past successes to define the future road map. It also emphasizes how important a passion for embracing new ways of thinking is to succeed in today's highly disruptive and turbulent global economy. Necessary reading for all technology and business executives who are looking to propel their businesses forward in the next era of the digital economy."--Hunter Muller, President and CEO of HMG Strategy
"John Rossman's ability to take Amazon's extraordinary processes and translate them into strategies we can use is an extraordinary feat. Packed with actionable, clear ideas, chapter after chapter had me scribbling notes on habits I need to 'test adopt' immediately." --Brendan McSheffrey, Chief Strategist at BMNT Partners
"Think Like Amazon provides digestible and actionable ideas that are essential for operating, thriving, and winning customers in the digital economy. More important, these have been proven at Amazon and are applicable to all."--Beth Devin, Head of Innovation Network and Emerging Technology at Citi Ventures "Packed with razor-sharp insights and simple but profound ideas. John blends experience, expertise, and wisdom to create a practical playbook for those of us who are obsessed, relentless, and couldn't care less about joining a country club."--Nathan Robinson, CEO of The Leadership Network
"In Think Like Amazon, John tells a compelling story of strong leadership with the benefit of an insider's perspective. CEOs and Boards can learn so much about how vital the digital tone at the top is to the future of business."--Bob Zukis, CEO of Digital Directors Network
"John Rossman continues to explore fresh new ways and approaches to evolve businesses and whole industries as we plunge forward into the next decade. Think Like Amazon is a must-read."--Bill Roberti, former CEO of Brooks Brothers and Managing Director of Alvarez and Marsal
"Think Like Amazon should be on the must-read list of every entrepreneur and, frankly, anyone working for a business interested in staying relevant. John simply and eloquently highlights fundamental principles necessary to grow a digital business in today's rapidly evolving environment." --Scott Drucker, DMD, MS, Cofounder and President of SupplyClinic
"John Rossman presents a vital read for today's corporate leadership. This is especially true for those who wish to be relevant tomorrow. Commercial enterprises are subject to strong winds of change and only those operating with a clear mission and vision will survive. Rossman doesn't give the reader pat answers about how to do things. Rather, he leads the reader to think differently. He guides the reader into adopting a customer-obsessed culture, advocating responsibility and ownership to solve problems."--Major General Charles R. Henry, (ret.), founder and former (1st) Commander of the Defense Contract Management Agency
show more

Table of contents

INTRODUCTION: WHAT WOULD JEFF DO?

Part I
Culture

idea
1 RESET YOUR CLOCKS:
Your Journey Will Not Be Short or a Straight Line
idea

2 MERCENARY OR MISSION DRIVEN?
Be Strategic and Honest in Your Obsession,
and Then Obsess to Win

idea
3 MOVE FORWARD TO GET BACK TO DAY 1:
Change the Culture of the Status Quo

idea
4 OBSESSED IS DIFFERENT:
Create Customer Obsession in Your Business

idea
5 DON'T GO ALONG TO GET ALONG:
The Risk Social Cohesion Poses to Achieving Hard Results

idea
6 DELIVER RESULTS:
Own Your Dependencies to Overcome and Succeed

idea
7 OWNERSHIP FOR EVERYONE:
Compensation Strategy to Drive Enterprise Optimization

idea
8 AVOID COUNTRY CLUBS:
Stay Hungry Even When You're Successful

idea
9 MAKE THE ELEPHANT DANCE:
Portfolio Strategy and Governance for Innovation

idea
10 YOU ARE THE CHIEF PRODUCT OFFICER:
The New Management Science of Being a Builder

idea
11 ARE YOU WILLING TO
BE MISUNDERSTOOD?
Lessons from Amazon's Biggest Innovations

idea
12 GET TO YES:
Finance, Tax, Legal, and HR Teams That Matter

idea
13 BLOW UP THE ORG CHART:
Don't Let Your Organizational Structure and
Titles Get in the Way

idea
14 GAMES FOR INNOVATION:
Spur Invention in Fun Ways

idea
15 THE DOOR DESK:
Forcing Innovation Through Frugality

Part II
Strategy

idea
16 INTRODUCTION TO
MISSION IMPOSSIBLE:
Being Digital

idea
17 EXPERIMENT, FAIL, RINSE, REPEAT:
Plan and Operate Your Experiments for Digital Success

idea
18 SO YOU WANT TO BE A PLATFORM?
Platform Strategy for the Rest of Us

idea

19 YES, YOU ARE A
TECHNOLOGY COMPANY:
Decentralize Your Way to Digital Greatness

idea
20 PIZZA FOR ALL!
The Magic of Small Autonomous Teams


idea

21 NEVER SAY NEVER:
Don't Let Past Positions Create a Trap

idea
22 RELENTLESS.COM:
Next-Generation Operational Excellence

idea
23 OPW:
The Strategy of Other People's Work

idea
24 THE MAGIC OF FORCING FUNCTIONS:
Get These Right, and Your Teams Will Take Off

idea
25 WHAT'S YOUR FLYWHEEL?
Systems Thinking in Strategy Development

idea
26 WHY IS THIS SO HARD?
Innovate by Reducing Friction

idea
27 GRANTING CUSTOMERS
SUPERPOWERS:
Dreamy Businesses and Durable Needs

idea
28 THINK DIFFERENTLY:
Improve Your Questions for Disruption

idea
29 LAUNCH AND LEARN:
Business Expansion the Amazon Way

idea
30 DON'T GIVE AWAY THE
OPERATING SYSTEM:
Partners, Vendors, and Strategy

Part III
Business and Technology

idea
31 LIES, DAMN LIES, AND METRICS:
Use Metrics to Build a Culture of Accountability
and Customer Obsession

idea
32 PROCESS VERSUS BUREAUCRACY:
Create Processes That Scale

idea
33 DO THE MATH:
The Path to Automation and AI Starts with Formulas

idea
34 CUSTOMER EXPERIENCE MATTERS:
Design and Measure the Customer Experience to Win
idea

35 WHAT'S YOUR JUST
WALK OUT TECHNOLOGY?
Use the Internet of Things to Reinvent
Customer Experiences

idea
36 INFORMATION SECURITY MUST DIE:
Making Security Everyone's Job

idea
37 OP1:
The Painstaking Process of Planning

idea
38 STRATEGIC HEADCOUNT PLANNING:
Scaling and Innovating Through People Allocation

idea
39 ARCHITECTURE IS THE BUSINESS STRATEGY:
Win Through Technology and Architecture

idea
40 THE QUESTIONS YOU ASK:
Ask Your CIO These Questions-for Everyone's Benefit

idea
41 THE END OF ARTIFICIAL
ARTIFICIAL INTELLIGENCE:
Prepare for a Future of Machine Learning

Part IV
Approach and Execution

idea
42 ONE-WAY OR TWO-WAY DOOR?
Make Better and Faster Decisions

idea
43 RAISE THE BAR:
Avoid the Biggest Hiring Mistakes

idea
44 A NARRATIVE ABOUT NARRATIVES:
Ditch the PowerPoint and Gain Clarity

idea
45 THE FUTURE PRESS RELEASE:
Define the Future and Get Teams on Board

idea
46 FAQS:
Answer Others' Questions for Your Benefit

idea
47 WRITE THE USER MANUAL:
Start with the Customer and Work Backward

idea
48 YOU ARE WHAT YOU EAT:
Create Change Via the Executive Team Reading List

idea
49 FINANCE FOR FOOLS:
Free Cash Flow, Accounting, and Change

idea
50 THE LAST WORD ON BECOMING DIGITAL:
Trust

idea
50 PRINCIPLES ARE NOT A POSTER:
The Pursuit of Speed, Agility, and Digital Leadership

NOTES

INDEX
show more

About John Rossman

John Rossman was an executive at Amazon, where he launched and scaled the Marketplace business, which now accounts for more than 50 percent of all units sold at Amazon.com. He also led the enterprise services business, with responsibilities for Target.com, NBA.com, Toys R Us, and other top brands. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era. Rossman has worked with The Gates Foundation, Microsoft, Nordstrom, Target, Walmart, and many others. He is highly sought after for expert commentary regarding Amazon by global news media, such as the New York Times, CNBC, and Bloomberg, among others.
show more

Rating details

64 ratings
4.18 out of 5 stars
5 50% (32)
4 28% (18)
3 17% (11)
2 0% (0)
1 5% (3)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X