A Theory of Semiotics
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A Theory of Semiotics

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Description

... the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." -Journal of Aesthetics and Art Criticism... draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions." -Language in Society... a major contribution to the field of semiotic studies." -Robert Scholes, Journal of Aesthetics and Art Criticism... the most significant text on the subject published in the English language that I know of." -Arthur Asa Berger, Journal of CommunicationEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs-communication and signification-and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.show more

Product details

  • Paperback | 368 pages
  • 152.4 x 223.52 x 25.4mm | 498.95g
  • Indiana University Press
  • Bloomington, IN, United States
  • English
  • 0253202175
  • 9780253202178
  • 140,556

Back cover copy

'Eco's very erudite and provocative book draws on philosophy, linguistics, sociology, anthropology, and aesthetics and refers to a wide range of scholarship, both European and American. It raises many fascinating questions which merit considerable probing.'-Language in Societyshow more

Table of contents

ForewordNote on graphic conventions0. Introduction-Toward a Logic of Culture0.1. Design for a semiotic theory0.2. `Semiotics': field or discipline?0.3. Communication and/or signification0.4. Political boundaries: the field0.5. Natural boundaries: two definitions of semiotics0.6. Natural boundaries: inference and signification0.7. Natural boundaries; the lower threshold0.8. Natural boundaries: the upper threshold0.9. Epistemological boundaries1. Signification and Communication1.1. An elementary communicational model1.2. Systems and codes1.3. The s-code as structure1.4. Information, communication, signification2. Theory of Codes2.1. The sign-function2.2. Expression and content2.3. Denotation and connotation2.4. Message and text2.5 Content and referent2.6. Meaning as cultural unit2.7. The interpretant2.8. The semantic system2.9. The semantic markers and the sememe2.10. The KF model2.11. A revised semantic model2.12. The model "Q"2.13. The format of the semantic space2.14. Overcoding and undercoding2.15. The interplay of codes and the message as an open form3. Theory of Sign Production3.1. A general survey3.2. Semiotic and factual statements3.3. Mentioning3.4 The prolem of a typology of signs3.5. Critique of iconism3.6. A typology of modes of production3.7. The aesthetic text as invention3.8. The rhetorical labor3.9. Ideological code switching4. The Subject of SemioticsReferencesIndex of authorsIndex of subjectsshow more

Rating details

986 ratings
3.99 out of 5 stars
5 33% (326)
4 40% (397)
3 21% (210)
2 4% (42)
1 1% (11)
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