The YouTube Formula

The YouTube Formula : How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

4.29 (34 ratings by Goodreads)
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The Wall Street Journal bestseller!

Learn the secrets to getting dramatic results on YouTube

Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

Full of actionable advice and concrete strategies, this book teaches readers how to:

Launch a channel

Create life-changing content

Drive rapid view and subscriber growth

Build a brand and increase engagement

Improve searchability

Monetize content and audience

Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
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Product details

  • Hardback | 352 pages
  • 162 x 243 x 30mm | 548g
  • New York, United States
  • English
  • 1119716020
  • 9781119716020
  • 4,193

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Only one or two other people in the entire world understand YouTube on the level that Derral does. I have one of the top three most-watched channels on YouTube, and I still talk about YouTube data and strategy with Derral because nobody is on the same wavelength as he is. Whether you have 5 subscribers or 5 million, you can learn how to be successful on YouTube by reading Derral's book.
--Jimmy Donaldson, MrBeast

Study it... understand it... dream it... Derral Eves just wrote the bible to YouTube success.
--Jordi van den Bussche, Kwebbelkop

Derral has the rare experience of being successful on YouTube as a creator, a marketer, an advertiser, and an entrepreneur. This book teaches you how to understand YouTube from the big picture all the way down to the important details.
--Chad Wild Clay and Vy Qwaint, Co-creators of Spy Ninjas

When you talk about the 'brains behind the throne' among top YouTube stars, you're talking about Derral Eves. His unique understanding of the inner workings of YouTube, coupled with an insatiable appetite to find out why certain videos perform and others languish has placed him at the forefront of online video experts. Derral understands not only WHAT you need to do to build a bigger audience, but WHY you need to do it. Whether you're looking to build a big business on YouTube or just build a community of passionate fans, this book packs more inside than you'd get from months of expensive consulting and painstaking trial and error. Find out why so many top YouTubers call Derral both a friend and a confidant by buying this book right now-and you'll be taking the first step to making all your YouTube dreams come true!
--Jim Louderback, GM VidCon

Derral Eves has a YouTube superpower. He can spend five minutes looking at a YouTube channel's analytics and give a handful of actionable suggestions. Not just helpful tips, but algorithmic game changers. The fingerprints of Derral's strategic brain are on most of my largest successes.
--Jeffrey Harmon, Co-founder at Harmon Brothers and VidAngel
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Back cover copy

As YouTube grows ever more popular, the competition amongst creators to reach the highest echelons of popularity and subscribership becomes fiercer by the day. An old iPhone camera and a thrown-together growth strategy simply won't suffice to grow your channel and improve your revenue anymore.

In The YouTube Formula, expert creator and YouTube coach Derral Eves shows you everything you need to know to optimize your current content strategy. He offers in-depth, practical, and implementable strategies for how to launch a channel, drive massive views and subscriber growth, build a brand, increase engagement, improve searchability, and drive commerce through YouTube.

Derral teaches you why most YouTube channels fail to gather significant momentum and what you can do to make sure you're not among them. You'll find out the different ways you can monetize your YouTube channel, grow your business with YouTube, inspire loyalty in your viewers and subscribers, and how to harness the power of solid data to move the needle on your YouTube numbers.

You'll learn things about YouTube's algorithm that haven't been taught in any other book about the platform, all written in an easy-to-follow and user-friendly format full of case studies and real questions and answers from actual creators and businesses. Derral takes you through the YouTube content creation process from start to finish, offering advice from other creators who have demonstrated an ability to consistently rake in subscribers, views, and revenue.

Perfect for current and aspiring YouTube creators of all stripes, The YouTube Formula will earn a place in the libraries of anyone interested in modern and digital marketing, growth hacking, and e-commerce.
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Table of contents

Dedication vii

Foreword xiii

Introduction xix

Part I The Platform

1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 3

2 The YouTube Ecosystem 9

3 The YouTube AI: A Deep Learning Machine 21

4 The Algorithm Breakdown 27

Part II The Opportunity

5 Why Most YouTube Channels Fail to Succeed 41

6 Make Money Partnering with YouTube 57

7 Use Your Influence to Generate Big Money 75

8 The Real Power of Your Influence: Making a Difference 87

9 How Businesses Extend Their Reach and Drive Revenue 95

Part III The YouTube Formula

10 The Data-Driven, Human-Centered Formula 115

11 Identify Your Audience 127

12 Recon and Research 143

13 Content Is King 153

14 Feedback Is Queen 169

15 Title and Thumbnail: Success Starts with a Click 183

16 Engaging Viewers' Attention So They Watch More 211

17 Creating a YouTube Content Strategy 223

18 Building a Community around Your Content 251

19 Optimizing, Launching, and Promoting Your Video 269

20 Tweaking Your Content 283

21 Try, Fail, Analyze, Adjust: Your YouTube Success 295

Appendix: Free YouTube Formula Bonus Companion Course 301

About the Author 303

This Is Not Your Normal Acknowledgement 305

Index 307
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About Derral Eves

Derral Eves is a video marketing expert, coach, and speaker. He consults some of the biggest YouTubers in the world on audience development and data-driven strategies. He is the founder of VidSummit, an exclusive annual conference for video creators and marketers. He is executive producer of the highest grossing crowdfunded movie or TV project of all time.
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Rating details

34 ratings
4.29 out of 5 stars
5 50% (17)
4 35% (12)
3 12% (4)
2 0% (0)
1 3% (1)
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