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The Tipping Point : How Little Things Can Make a Difference
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Description
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
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Product details
- Paperback | 301 pages
- 137.16 x 205.74 x 22.86mm | 294.84g
- 07 Jan 2002
- Little, Brown & Company
- BACK BAY BOOKS
- New York, United States
- English
- Reprint
- 0316346624
- 9780316346627
- 4,202
About Malcolm Gladwell
Malcolm Gladwell is the author of five New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.
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