The Sustainability Edge

The Sustainability Edge : How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

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Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way. Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.
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Product details

  • Hardback | 264 pages
  • 159 x 241 x 25mm | 540g
  • Rotman/Utp Publishing
  • Toronto, Canada
  • English
  • 25 figures; 3 Illustrations, unspecified
  • 1442650680
  • 9781442650688
  • 616,641

Table of contents

Dedications Foreword Preface Acknowledgements Chapter 1: Introduction Chapter 2: Motivating Consumers Chapter 3: Collaborating with Customers Chapter 4: Inspiring Employees Chapter 5: Nurturing Suppliers Chapter 6: Investing In Communities Chapter 7: Attracting Investors Chapter 8: Leveraging Media Chapter 9: Engaging Government Chapter 10: Partnering with NGOs Chapter 11: Stakeholder Sustainability Audit (SSA) Tool Notations
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About Suhas Apte

Suhas Apte is a former Sustainability Officer and senior executive for the Kimberly-Clark Corporation. He is President of Apte Consultants, LLC and a partner in the Blue Earth Network. Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing in the Gozuieta School of Business at Emory University. He is the Founder and Chairman of Sheth Leadership Academy.
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