The Lean Startup
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The Lean Startup : How Constant Innovation Creates Radically Successful Businesses

4.03 (69,683 ratings on Goodreads)
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Description

THE INTERNATIONAL BESTSELLING SENSATION Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.show more

Product details

  • Paperback | 336 pages
  • 154 x 228 x 26mm | 519.99g
  • Penguin Books Ltd
  • Portfolio Penguin
  • London, United Kingdom
  • English
  • Trade Paperback.
  • 0670921602
  • 9780670921607
  • 317

Review quote

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. -- Philip Delves Broughton Financial Times Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles -- Dan Heath, coauthor of Switch and Made to Stick If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. -- Randy Komisar, founding director of TiVo The Lean Startup will change the way we think about entrepreneurship -- Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation -- Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape I know of no better guide to improve the odds of a startup's success' -- Mitchell Kapor, Founder, Lotus Development Corp This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business -- Scott Cook, Founder and Chairman, Intuitshow more

About Eric Ries

Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup, which has been translated into nearly thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including GE, where he partnered with them on the FastWorks program. Eric served as the Entrepreneur in Residence at Harvard Business School, the Innovation Design Engineering Organization, and Pivotal and he is the founder and CEO of the Long Term Stock Exchange. In 2015, he ran a Kickstarter campaign to produce The Leader's Guide, which went on to become one of the top Kickstarter book campaigns of all time. Eric lives in San Francisco with his wife and two children.show more

Review Text

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. Philip Delves Broughton Financial Timesshow more
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